RETOLD: Corporate Identity, Graphic Design and Concept

RETOLD: Corporate Identity, Graphic Design and Concept
2020 - present

RETOLD 2020-2024 (Creative Europe) European Project, where EXARC is a lead partner of. The RETOLD project will create open access knowledge transfer to a new generation of museum professionals, researchers, and the public. This represents an important opportunity for open-air museums to fully leverage the new possibilities of digital technologies, social media and online communities in widely disseminating cultural heritage data. The RETOLD partners are: EXARC Coordinator; Universitat Autónoma de Barcelona (ES), Complexul National Muzeal ASTRA (RO), Steinzeitpark Dithmarschen (DE), Nüwa Digital Media Content Production Studios Ltd (IE) and Museumsdorf Düppel (DE)

2024: The last step in the exhibition was showing the Crafts of RETOLD museums members.We are developing methods to document crafts in museums. We like to share online what is happening out there as there are some pretty amazing craftspeople showing very cool stuff. For this purpose, we do some light structuring, asking the same few questions to every craftsperson we meet, like “what are you doing”, and “what is that thing used for”? The questions are very basic, but the answers are fascinating and presented in a way everybody understands. The banners have been prepared in English, but can be translated to a local language if requested

2023: It was time to start working on (one of the) the topics, which is Documenting Houses. Each partner selected one house that they either built based on an excavation (archaeological open-air museums) or moved from a different location to preserve (historical open-air museum / skansen). The banners have been prepared in English, but can be translated to a local language if requested. Following five simple questions, we made the storyboard for each house: 1. what is it based on / where does it comes from and what is it? 2. reconstruction / rebuilding 3. (possible) plan of the house 4. final product 5. some special details

Later in the year and advert was designed to launch the app in 2024 during a meeting in the Netherlands.

2022: One of the products of the RETOLD project is a small presentation / exhibition at the three museum partners and UAB, explaining the project and what we want to achieve. In October 2021 we decided to make it in three steps, adding each year another chapter. The exhibitions will consist of banners 100 x 200 cm, in both English and local language. In the first step we produced general banners introducing the partners and the RETOLD project. By March 2022, two banners per partner were made (in two languages).

2021: The years started with creating a logo and corporate identity style for new EU project called RETOLD, We created a logo which would represent the three steps: Documentation | Digitisation | Sharing