Poster "Rath Yatra Celebration"

For the first time in four years, in 2011, the Rath Yatra Celebration took place again. The idea was to try and attract much more and a different public than at previous occasions, when this festival was more or less a ‘closed event’. For this reason we made a large poster, printed on vinyl, comparable with the one we developed for the Hindu Family Camp. It is made in full color and is 28 x 70 inches (71 x 183 cm) large. The poster was positioned a few weeks ahead of the event in the lobby next to the entrance, a very well visited spot. We had made it ready just in time to attract attention during another large event with over 2,000 visitors.

Flyer "Rath Yatra Celebration"Next to it flyers were presented for the Rath Yatra Celebration to take along (see the illustration on the side). The flyers were printed on location (half lettersize, full color). Later we also made adverts for the local and state newspapers.
See also under Images for detailed pictures.