Flyer "Calendar 2011"

Similar to previous years, at the end of 2010 the new Calendar of Events for 2011 was developed. Branding ideas in the previous year have been used just as a more playful image and colour approach. In order to accommodate the names of the weekdays and the descriptions as well as wishes to stay within 6'' (for bulk mailing), we decreased the size of certain elements, compared to 2009. The size of the Calendar in the past years was 6"x8.5", now 5.75"x8.5". Our goal was to have it done before the last main event of 2010 (Divali) so it could be distributed there between the approximately 4,000 people coming. Printed 11,000 pieces, 4/0 (full colour), on 100# house gloss cover. See Images for other samples as well as the main design.